TLC BOSS BRAND INTEGRATION

I was commissioned by The Sales House agency to make brand integration between TLC and the current TVC for the ice cream BOSS.
The channel's aesthetics was minimalistic and I decided to go with a more stylized and illustrative 3d animation of the ice cream.
I have created a multilayered cover that was reflected initially in the TLC logo plates and then revealed on the 3D shape. No simulation was used and all of the meshes are just regular geometry with some blend shapes animations.